![]() , and Marketing/Targeting cookies, which are set by third parties with whom we execute marketing campaigns and allow us to provide you with content relevant to you. remember settings), and Performance cookies to measure the website's performance and improve your experience. In addition to cookies that are strictly necessary to operate this website, we use the following types of cookies to improve your experience and our services: Functional cookies to enhance your experience (e.g. Please refer to your advisors for specific advice. ![]() This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, or other professional advice. For more information about our organization, please visit ey.com. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.ĮY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. The era of walled gardens and consumption restrictions is ending make way for the multi-media-multi-window era! This report focuses on the various audience segments and the variety of opportunities they provide for the M&E sector to continue growing.ĮY | Assurance | Consulting | Strategy and Transactions | TaxĮY is a global leader in assurance, consulting, strategy and transactions, and tax services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. Pricing innovations can traverse free trials to premium windows product innovation from textual to 4K and then immersive experiences from casual mobile games to hardcore VR games cinemas from “Janta” theaters to ritzy multiplexes, and much more! Successful companies in this space were willing and able to segment their audience and serve every segment the way they want. Advertising grew 19% and crossed INR1 trillion, while subscriptions grew by 13%.Įach consumer segment of the M&E industry presents a window of opportunity - to produce relevant content, distribute it, price it and interact with it. Media consumption increased across video, audio, text, and experiences. Almost every single segment grew across both traditional and new media. India’s M&E sector achieved its highest ever revenues in 2022. ![]() The diverse consumer base, coupled with favorable macroeconomic and demographic factors, has translated into a very exciting time for the industry. T he Indian media and entertainment (M&E) consumer base is large but heterogenous, hungry for content but willing to pay only for value, and more than ready to experiment with technology, be it streaming, digital payments, online education, virtual experiences, e-commerce, social media, or gaming. ![]()
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